New Balance x Runaway | This Is Boston

New Balance x Runaway | This Is Boston


This Is Boston

“Boston’s roads have grit without being square. They are paved with more than a fair bit of ambition. As a result, the city’s streets carry a lot of history, but no welcome signs for those looking to stand still. The ‘old’ England found out first. It’s no coincidence that those looking to give others a good run for their money have left deep marks on this place—a culture which has given legs to strong minds from all over the world. More so than anywhere else.

Just watch how 26 miles turn this city all out. The city also keeps coach, Mark Coogan, and Team New Balance on track. After making her marathon debut in Boston last year running a 2:38, team member Liz Costello has used the tough New England winter to take on London this year.

Other runners are not much easier to catch along the scenic Charles River. We just about caught up with Christopher Battoo who, five years after running his first marathon, is closing in on a 2:30. You need to follow people like him if you want to find the city’s urban soul.

The city’s neighborhoods are a patchwork as varied as the personalities who run them. Creatives like Colin Gould found their urban canvass in Cambridge. Charlestown also provides space to both use your legs and move your mind. The streets of South Boston keep the city on its toes. There is also Back Bay, and a lot more beyond the finish line. Colin has dedicated a running singlet to each part of town. Although they all compete for distinction, they will rally around the spirit of this city on Patriot’s Day.”

  • 24 pages

  • Premium uncoated paper

  • Printed in the UK

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